A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing.
The meta description is one of a web page's meta tags. With this meta information, webmasters can briefly sketch out the content and quality of a web page. The meta description is one of a web page's meta tags. With this meta information, webmasters can briefly sketch out the content and quality of a web page
Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
The favicon is a small square image that represents a website in web browsers. If you take a look at the address bar of your browser right now, I’m sure you’ll see several favicons including SE Ranking’s one
This can be the heading of a webpage, an article, or any piece of copywriting. Your headline is the first thing a reader sees not only because it’s the first line, at the top of the page, but also because it’s often in a bigger, bold font.
The aim of Google Book Search is to help you get your books in front of consumers. Now there is an exciting new way to do so: through book previews that you can embed right into your website or blog. This represents a free, easy way to enhance your site and help your fans interact with and purchase your titles.
The required alt attribute specifies an alternate text for an image, if the image cannot be displayed. The alt attribute provides alternative information for an image if a user for some reason cannot view it (because of slow connection, an error in the src attribute, or if the user uses a screen reader).
The Keyword Cloud is a visual representation of keywords used on your website. This will show you which words are frequently used in the content of your webpage. Keywords having higher density are presented in larger fonts and displayed in alphabetic order.
The text to HTML ratio also commonly referred to as text to code or code to text is the amount of text on that page compared to the amount of HTML code needed to display it.
Gzip is a file format and software application used on Unix and Unix-like systems to compress HTTP content before it’s served to a client. The process has been known to shrink a file by up to 80 percent, resulting in improved page load time, decreased bandwidth consumption and reduced SSL overhead (due to a decrease in the number of roundtrips during a SSL handshake).
The WWW Resolve is a redirection command in the server's configuration file to either force "www." before the domain name or remove it... While www.example.com uses WWW Resolve to force a redirection to the URL with www, it is also possible to force all www URLs to URLs without the www.
IP canonicalization is a technique sometimes used for SEO (search engine optimization). When a site's IP address is canonicalized, the IP address redirects to the domain name. ... Otherwise, a search engine may index your site under both the IP address and the domain name.
An XML sitemap is a file that lists a website’s important pages, making sure Google can find and crawl them all. It also helps search engines understand your website structure. You want Google to crawl every essential page of your website. But sometimes, pages end up without any internal links pointing to them, making them hard to find. A sitemap can help speed up content discovery.
Robots.txt is a text file with instructions for search engine crawlers. It defines which areas of a website crawlers are allowed to search. However, these are not explicitly named by the robots.txt file. Rather, certain areas are not allowed to be searched. Using this simple text file, you can easily exclude entire domains, complete directories, one or more subdirectories or individual files from search engine crawling. However, this file does not protect against unauthorized access.
The URL Rewrite module lets you translate search engine-friendly URLs into a format that your application currently uses. Also, it lets you create redirect rules that can be used to redirect search engine crawlers to clean URLs.
As explained by Matt Cutts in the Google Webmaster Help YouTube video, dashes in the URLs are used to separate two words whereas underscores combine both words into one. In SEO terms this means that when using a dash to separate words in your URL, Google will index all of these terms individually.
An embedded object is an object which is created separately and then placed into another object or program. Embedded objects are self-contained and they can work independently. These objects are embedded to work in combination with other objects or programs. Embedded objects are designed to store physically inside the compound object with all the information required to manage it. Embedded objects are not like links, where the linked object is stored separately
An iFrame is an inline frame used inside a webpage to load another HTML document inside it. ... Many other third party websites may provide users with an iframe embed code to insert certain elements on their websites.
Domain registration information is maintained by the domain name registries, which contract with domain registrars to provide registration services to the public. An end user selects a registrar to provide the registration service, and that registrar becomes the designated registrar for the domain chosen by the user.
Whois is a widely used Internet record listing that identifies who owns a domain and how to get in contact with them. The Internet Corporation for Assigned Names and Numbers (ICANN) regulates domain name registration and ownership.
Indexed pages are the pages of a website that a search engine has visited, analyzed and added to its database of web pages. Pages are indexed either because the website owner requested the search engine to index web pages or through the discovery of web pages by the search engine bot through links to those pages.
A backlink is simply a link from one website to another. Search engines like Google use backlink as a ranking signal because when one website links to another, it means they believe the content is noteworthy. High-quality backlinks can help to increase a site’s ranking position and visibility in search engine results (SEO).
Also known as a internet address or web address, a URL (Uniform Resource Locator) is a form of URI and standardized naming convention for addressing documents accessible over the Internet and Intranet.
A 404 page is what a user sees when they try to reach a non-existent page on your site. ... A good custom 404 page helps people find the information they're looking for, and also provides other helpful content that encourages people to explore your site further.
Page size (also called page weight) refers to the overall size of a particular web page. A page size includes all of the files that create the web page. These files include the HTML document, any included images, style sheets, scripts, and other media.
Load time is the elapsed time between a user submitting a URL and the entire page becoming available on the browser for the user to view. Consequently, you will find load times are often much higher than website response times
Description The PageSpeed Insights measures the performance of a page for mobile and desktop devices. It helps identify performance best practices for any given website, provides suggestions to optimize a website, and suggests actionable insights to make your website faster.
A domain is a user-friendly naming system that allows people to easily navigate web servers and web pages. Rather than making people type in an IP address whenever they want to access a certain web page (like 126.96.36.199), websites are instead assigned easy-to-remember character strings, called domains.
Domain availability is the process of checking whether a domain is available or is already being used by someone else. On the other hand, typo availability is a very similar process, but instead of checking for domain option, you check for misspelled plural, and any other versions close to your desired domain name.
Email privacy refers to keeping emails secured, either while in transit or while they're stored in a server. The process of sending an email involves many hardware and software systems like the email clients, ISPs, and servers. The emails processed through these systems are susceptible to unauthorized attacks at various stages.
Safe Browsing is a service that Google's security team built to identify unsafe websites across the web and notify users and webmasters of potential harm. In this Transparency Report, we disclose details about the warnings we show to users. We share this information to increase awareness about unsafe websites, and we hope to encourage progress toward a safer and more secure web.
A mobile friendly website is essentially when your regular website shrinks down to be small enough to display on a mobile device. It looks like a tiny version of your website. There’s a lot of zooming, pinching and scrolling going on, but the site displays and functions. It can be a less-than-ideal user experience, but at least your site is viewable. An example of this kind of website is sleepexperts.com.
Mobile View Switcher is a lite extension that let you switch a website to mobile view. Default mobile view is iPhone with iOS 13 but you can change it from the options page
Mobile compatibility testing is checking or validating that your application behaves as expected across the combination of mobile devices and browsers that your customers will be using to access your application.
PageSpeed Insights reports on the real-world performance of a page or an origin for mobile and desktop devices and provides suggestions on how that page may be improved when analyzing a single page.
IP address is short for Internet Protocol address and is a string of numbers that usually looks something like this: 23.65. 75.88. This address is similar to your home address in that it identifies the location of a specific server that's connected to the internet
Page speed is often confused with "site speed," which is actually the page speed for a sample of page views on a site. Page speed can be described in either "page load time" (the time it takes to fully display the content on a specific page) or "time to first byte" (how long it takes for your browser to receive the first byte of information from the webserver).
Analytics is the systematic computational analysis of data or statistics.It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns towards effective decision-making.
The W3C is an organisation set up by the major players on the internet (particularly the web browser developers) to decide on standards for the different web languages, such as HTML. For anybody who remembers creating websites in the early days of the web, before the standards, you will realise how important these standards are.
All HTML documents must start with a declaration. The declaration is not an HTML tag. It is an "information" to the browser about what document type to expect.
Encoding is the process of converting data from one form to another. While "encoding" can be used as a verb, it is often used as a noun, and refers to a specific type of encoded data. There are several types of encoding, including image encoding, audio and video encoding, and character encoding.
Social data is information that social media users publicly share, which includes metadata such as the user's location, language spoken, biographical data, and/or shared links. Social data is valuable to marketers looking for customer insights that may increase sales or, in the case of a political campaign, win votes.
Traffic rank is a ranking of your website versus all of the other websites across the internet (e.g., Google, Wikipedia, YouTube) in regards to the amount of organic traffic.
Website localization is the process of adapting an existing website to local language and culture in the target market. It is the process of adapting a website into a different linguistic and cultural context — involving much more than the simple translation of text.
The expiration Date of domain http://bschool.pepperdine.edu is
The expiration Date of domain http://bschool.pepperdine.edu is
Average page load time is
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